Impact of E-Commerce Service Quality on Customer Loyalty: A Case of Vietnam

Tran Anh; Ta Thi Yen; Nguyen Thi Thuy Trang

doi:10.56556/jssms.v1i1.73

Authors

Tran Anh Hanoi University of Natural Resources and Environment, Vietnam
Ta Thi Yen Hanoi University of Natural Resources and Environment, Vietnam
Nguyen Thi Thuy Trang Hanoi University of Natural Resources and Environment, Vietnam

DOI:

https://doi.org/10.56556/jssms.v1i1.73

Keywords:

E-commerce, Service Quality, Customer Loyalty, Vietnam

Abstract

The study measures service quality and customer loyalty among logistics service providers, with customer satisfaction mediating these variables. The survey questionnaire was used to collect 401 data from consumers in Vietnam. Data were analyzed using least-squares analysis (PLS-SEM). The results show that service quality variables such as customer service; product quality; information quality; delivery service; perceived price, anh reverse logistics positively influence customer loyalty through customer satisfaction. The results show that customer satisfaction has a direct relationship with customer loyalty. The study recommends that service providers need to upgrade and improve the quality of their services.