From Product Globalization to Capacity Globalization: BYD's Comprehensive Overseas Expansion Strategy

Abstract

In the face of volatile domestic and international market environments and rapid industrial evolution, the key to successful corporate globalization lies in how enterprises dynamically capture multiple windows of opportunity--institutional, technological, and demand-driven–through environmental scanning strategies. This process must align with organizations' dynamic capabilities to translate insights into decisive overseas expansion strategies that reconstruct value chains. Through an exploratory case study of BYD Co., Ltd. in Shenzhen, this paper examines the application of opportunity window theory and dynamic capability theory in corporate globalization strategies. It investigates how enterprises identify optimal timing for internationalization and the critical importance of leveraging domestic and global environmental opportunities for overseas expansion. The findings reveal that enterprises' acute market insights enable windows of opportunity’s identification and responsiveness to international demands, meanwhile, the enhancement of dynamic capabilities is crucial in seizing these opportunities, transforming them into core competitive advantages, and ultimately bolstering corporate competitiveness, thereby ensuring the successful implementation of globalization strategies.